atmoscon 2026
PLAYGROUND for Next Generations
2026.10.31 SAT - 2026.11.01 SUN
Shinjuku Sumitomo Building SANKAKU HIROBA
Shinjuku. Two days only.
Exclusive sneakers, brands, live music, sports, entertainment—— One place. All day.
Find the pair you've never seen.
Connect with a new community over live music performances.
Discover something you didn't know you loved.
Experience it. Feel it. Connect.
This is your playground.
This is atmoscon.
PICK UP
NAKAKI PANTZ
Key Visual Design Comments
I envisioned a “PLAYGROUND” where fashion, music, and street culture—all stemming from sneakers—naturally blend together. I aimed to create a visual where the entire venue becomes a single cultural scene, allowing each visitor to discover new inspirations.
[NAKAKI PANTZ Profile]
ILLUSTRATOR. NAKAKI PANTZ’s illustrations of women who are “strong, cute, and true to themselves” have garnered significant attention, and NAKAKI has created work for numerous fashion brands, advertising visuals, music video illustrations, and other creative projects.
NEWS
BOOTH EXHIBITORS
Sneakers, sports, and apparel brands from Japan and around the world, all gathered in one place.
Each brand's booth embodies the spirit of a "Playground" — offering interactive content that goes beyond just looking.
Exclusive content and limited novelties you can only experience at atmoscon.
Every booth you visit holds a new discovery waiting just for you!
New = First-time exhibiting brands / Listed in alphabetical order below
For frequently asked questions, please refer to our FAQ.
adidas Originals
A triple collaboration booth featuring adidas Originals, atmos, and LIBERTY WALK is coming to atmoscon. We’ll be selling a special box set that includes an atmoscon-exclusive T-shirt and showcasing products scheduled for release next year. We’ll also be offering an early release of the latest “ZX 8000 G-SNK” model, creating a space where sneaker and custom car cultures blend together.
Anima
Your sneakers don't have to become trash. ANIMA turns plastic waste into 100% recyclable sneakers—made to perform, NOT for landfill. Wear. Shred. Remake.
BIRKENSTOCK
At the park-themed booth, you can enjoy at BIRKENSTOCK’s unique foot-based games. Everyone can have fun playing, and we have great prizes waiting for you depending on the stages you clear!
CONVERSE
Our booth is inspired by the atmoscon-exclusive 'PRO LEATHER' and incorporates elements of the iconic MA-1 flight jacket. In honour of the 'PRO LEATHER', which debuted in 1976, we're hosting a stopwatch challenge in which you have to hit exactly 7.6 seconds! It's your chance to win a special giveaway!
CRAZY RACCOON
There will also be an exhibition of the trophy won by CRAZY RACCOON, as well as adidas Originals × atmos × CR collaboration items. CR streamers are also going to be in attendance!
Crep Protect
Born in the UK in 2012, Crep Protect won over sneakerheads with its premium shoe care. Settle into our chair and let experts take care of your favorite pair like royalty.
Hoka
Rooted in HOKA's trail culture, URBAN LODGE is a "mountain lodge for the city" . A waypoint for city and culture explorers to stop, connect, and discover something new.
HYBEX
HYBEX is a Japanese performance running brand. In February 2026, it launched its first product, the “HX LENS” running shoes. To mark the brand’s upcoming update this fall and the release of new colorways for the “HX LENS,” we will be hosting a special exhibition exclusively at atmoscon.
KEEN
Originally released in 2011, "A86" returns this season. Explore our early-2000s Heisei-inspired booth and try our crane game. You might win the new "A86".
LIBERTY WALK
The LIBERTY WALK × atmos × adidas Originals triple collaboration booth. A premium, event-exclusive special box will be available for purchase. This special box contains a scale mini car of the “LB-Super Silhouette 180” customized in the atmos style, packaged alongside a limited-edition collaboration T-shirt featuring the triple collaboration brands’ logos.
MERRELL
“MERRELL,” the outdoor brand beloved in 160 countries around the world, is coming to atmoscon! Under the theme “It Starts Outside,” come experience the world of these iconic shoes that blend high functionality with stylish design. We’ve also prepared special interactive activities where you can win limited-edition giveaways available only here.
New Balance
A space where you can experience a new side of New Balance is coming to atmoscon. We’re offering a pre-sale of limited-edition shoes inspired by the theme of yin and yang, as well as special content that showcases the brand’s craftsmanship.
New Era®
New Era makes its debut at atmoscon. The brand will showcase limited-edition caps from a triple collaboration with MLB and TRADMAN’S BONSAI. We’re introducing a new cultural concept that blends baseball heritage with traditional Japanese aesthetics. We’ll also be hosting a bonsai workshop and a raffle for a chance to win limited-edition giveaways.
NORTHWAVE
NORTHWAVE has collaborated with the popular anime “Chainsaw Man ” to release a special edition model early at atomtscon. Customers who purchase the item will receive a special gift.
Salomon
A futuristic space that feels as if metal is melting. Through an immersive experience featuring an exhibition of the new SMU collection and workshops, we invite you to discover Salomon’s unique world.
Saucony
The world of “Saucony”—which captivates the globe with its functionality and sophisticated design—is coming to atmoscon. Iconic shoes that blend historic heritage with cutting-edge trends are set to debut. Plus, we’ll be hosting special interactive events where you can win exclusive, limited-edition giveaways.
VANS
To celebrate the brand’s 60th anniversary, this unique exhibition explores the world of the “Off The Wall” campaign, which highlights “Authentic”—the brand’s founding principle. Visitors can explore an exhibition tracing the history of 'Authentic' since the brand's establishment in 1966, and you can take photos at a photo booth that makes you look like you're the model in the campaign's key visual!
atmos pink Lab
Presented by atmos pink
A special experience space for women, brought to you by atmos pink — Welcome to "atmos pink Lab."
Brands coming together to offer a variety of customization experiences, from keychains and socks to caps and more.
From workshops where you can create your own one-of-a-kind items, to a photo booth to capture the memories.
Express your style and passions at atmos pink Lab.
New = First-time exhibiting brands / Listed in alphabetical order below
crocs
At the “PLAY JIBBITZ™” booth, you can customise your Crocs by choosing your favourite Jibbitz™. Also you can create your own unique combinations with accessories and bags.
MUSIC LIVE STAGE
1st Artist Lineup
ARTIST LINEUP
*ABC順
and more...
INFORMATION
VENUE MAP
Main Area
1F三角広場
MUSIC LIVE STAGE
B1F住友ホール
ACCESS
VENUE
Shinjuku Sumitomo Building
SANKAKU HIROBA
ADDRESS
2-6-1
Nishishinjuku,
Shinjuku City,
Tokyo 163-0290, Japan
TRANSPORTATION
・Directly connected to Toei Oedo Line "Tochomae" Station
・4 minutes walk from Tokyo Metro Marunouchi Line "Nishi-Shinjuku" Station
・8 minutes walk from JR lines and others at "Shinjuku" Station
FAQ
Are there any purchase limits for certain products?
For products with purchase limits at the atmos Merchandise Booth, the maximum number of items that can be purchased per person will be listed in the web catalog available at the venue on the event day. Purchase limits vary by product, so please check the web catalog at the venue. Please note that purchase limits and purchasing procedures may differ depending on the exhibitor at each booth. For details, please check directly at each booth.
Will there be lottery sales at the venue on the event day?
For products available through lottery sales on the event day, details will be announced on the official atmoscon Instagram account as they become available.
Will products be sold until they are out of stock?
Products available at the venue are limited in quantity. Except for some items, products will be sold on a first-come, first-served basis until they are sold out.
Can I try on the products before purchasing?
Trying on products is not available at the atmos Merchandise Booth.
Is it possible that the sales methods or rules may change on the event day?
Depending on the situation at the venue, the sales methods and rules may be changed at the discretion of our staff when necessary.
Can I receive a refund, return, or exchange after purchasing a product?
All sales are final. We cannot accept refunds, returns, or exchanges for products after purchase.
Do I need a ticket to purchase products at the venue?
A valid admission ticket for the event day is required to purchase products at the venue. Guests who are high school age or younger may enter the 1F Main Area free of charge; however, to purchase limited items with purchase restrictions, they must present a valid admission ticket for the event day and an original photo ID for identity verification. A ticket is not required if you are only purchasing food and drinks.
Where can I purchase tickets?
Tickets are available through Lawson Ticket. For atmos member presale tickets (Exclusive Offer / Members Only), please refer to the information provided to eligible members. Same-day tickets will be available at the venue reception.
Why do ticket prices vary depending on the sales period?
Tickets are offered at lower prices during earlier sales periods. Each sales period is available only while supplies last and may end once the allocated number of tickets has been sold. We recommend purchasing your tickets early to receive the best available price.
Can I cancel my ticket or change the event date after purchase?
No. Cancellations, changes, and refunds requested for personal reasons are not permitted. Except in the event of a cancellation, tickets are non-refundable once purchased.
Can I transfer or resell my ticket?
Ticket resale for commercial purposes is prohibited by law. Please note that tickets purchased through unauthorized resale channels will not be accepted for admission.
Will same-day tickets be available?
Same-day tickets for 1-day admission and live stage admission are scheduled to be available for purchase at the venue reception each day, while supplies last. Same-day sales will not be available for 1-Day Admission with Early Entry or 2-Day Admission. Please note that if any ticket type sells out in advance, same-day tickets for that ticket type will not be available.
In what order will guests be admitted to the Live Stage?
For each session, guests who have a “Live Stage Admission + 1-Day Admission” ticket will be admitted first, in the order of the queue numbers assigned to their tickets. After that, guests who have a “Live Stage Add-on” ticket will be admitted in the order they arrive at the designated meeting point. Please note that the queue number for “1-Day Admission with Early Entry” is only for early entry to the 1F Main Area and does not affect the order of admission to the Live Stage.
Why don’t Live Stage Add-on tickets have a queue number?
The “Live Stage Add-on” ticket is for guests who already have an admission ticket for the same day and wish to add access to the Live Stage. No queue number is assigned to Live Stage Add-on tickets. If you wish to enter the Live Stage in queue-number order, please purchase a “Live Stage Admission + 1-Day Admission” ticket.
What is the difference between "1-Day Admission with Early Entry" and "1-Day Admission"?
A 1-Day Admission with Early Entry ticket allows you to enter the 1F Main Area before general admission. Entry is in numerical order based on your assigned entry number. A 1-Day Admission ticket allows entry starting from the general admission time.
What is the difference between "Live Stage Admission" and "Live Stage Add-on"?
Live Stage Admission is a ticket package that includes both admission to the venue on the applicable day and access to the Live Stage. Live Stage Add-on is an additional ticket for guests who already have a valid admission ticket for the applicable day and would like to add Live Stage access. It cannot be used as a standalone ticket for venue entry.
Can I enter the venue with only a Live Stage Add-on ticket?
No. A valid admission ticket for the applicable day (1-Day Admission, 1-Day Admission with Early Entry, or 2-Day Admission) is required in addition to the Live Stage Add-on ticket.
Can I access the Live Stage with a 2-Day Admission ticket?
No. A 2-Day Admission ticket only includes access to the 1F Main Area on both event days. To watch the Live Stage, you will need to purchase an additional Daytime Live Stage Add-on or Night Live Stage Add-on ticket for the performance you wish to attend.
If I want to watch both the daytime and night Live Stage performances on November 1, what tickets do I need?
You will need both a Daytime Live Stage Admission ticket and a Night Live Stage Admission ticket (or both a Daytime Live Stage Add-on ticket and a Night Live Stage Add-on ticket). (Live Stage Add-on tickets are only for guests who already have a valid admission ticket for the applicable day and cannot be used as standalone tickets for venue entry.)
What is the entry number used for?
The entry number determines the order of Early Entry to the 1F Main Area and the admission order for the Live Stage. For Live Stage tickets, the entry number indicates the order of admission to the Live Stage only and does not apply to the admission order for the 1F Main Area.
How do I enter the venue?
Please present your ticket screen at the reception. After verification, you will receive a wristband. We kindly ask that you present the original ticket screen from your purchase rather than a screenshot.
What happens if I arrive late for my assigned entry number time?
Your assigned entry number will become invalid, and you will be admitted from the end of the line. Please arrive with sufficient time.
Can I re-enter the venue after leaving?
Yes. Re-entry is permitted on the same day only. When re-entering, please make sure to wear the wristband provided at your initial entry and present it at the venue entrance.
Will there be ID checks?
You may be asked to present a valid ID upon entry, when purchasing products, participating in lotteries, or purchasing alcoholic beverages. Please bring a valid photo ID, such as a driver’s license, Basic Resident Registration Card, passport, student ID with photo, residence card, My Number Card, or disability certificate.
Please note that expired IDs, copies, or photos of IDs shown on a smartphone will not be accepted. IDs not listed above (such as employee ID cards) will not be accepted, even if multiple forms are presented.
I have lost or damaged my wristband. Can it be reissued?
Wristbands cannot be reissued for any reason. If you are not wearing your wristband, you will not be permitted to enter the venue, even if you can provide your ticket purchase history. After putting on your wristband, please be careful not to cut it, remove it, or detach it.
What should I do with my wristband for a 2-Day Admission ticket on the second day?
The wristband for a 2-Day Admission ticket is valid for both event days. Please continue wearing the wristband you received on the first day and do not remove or cut it before returning on the second day. If you remove or lose your wristband after the first day, you will not be permitted to enter on the second day. Reissuance or refunds will not be provided. If you wish to enter the venue, you will need to purchase a same-day ticket again.
Is there a cloakroom or luggage storage service available?
No cloakroom or luggage storage service is available. Please take care of your personal belongings at all times.
Can minors attend the event?
Yes, minors are welcome to attend. However, children of junior high school age or younger must be accompanied by a parent or legal guardian.
Alcoholic Beverages:
Alcoholic beverages will be available at the venue. However, in accordance with Japanese law, we cannot sell or serve alcohol to anyone under the age of 20. Age verification may be required when purchasing alcoholic beverages.
Purchasing Limited-Edition Merchandise:
If you wish to purchase limited-edition merchandise that is subject to purchase restrictions, guests who are high school age or younger must present both a valid admission ticket for that day and an original government-issued photo ID for identity verification. Please refer to the Shopping section for more details.
Is admission free for children?
Admission to the 1F Main Area is free for guests who are high school age or younger. If it is difficult to confirm your age, you may be asked to provide proof of age at the reception, such as a student ID. If your age cannot be verified, paid admission will be required.
Please note that guests who are high school age or younger will also need a valid admission ticket for the applicable day and an original photo ID for identity verification when purchasing limited items with purchase restrictions. A ticket is not required if you are only purchasing food and drinks, and you may enter the venue free of charge.
Can I watch the Live Stage with my child?
Children aged 4 years old through high school must have both a valid admission ticket for the applicable day and a Live Stage ticket to access the Live Stage. For safety reasons, children 3 years old and younger are not permitted to enter the Live Stage venue (B1F Sumitomo Hall). Thank you for your understanding.
Can I enter the venue with a stroller?
Yes, strollers are allowed inside the venue. However, there is no dedicated stroller parking area, so please manage your stroller and belongings at your own responsibility. Please note that the venue is expected to be crowded, so take extra care to avoid contact with other guests during busy periods.
How do I get to the venue?
The event will be held at Shinjuku Sumitomo Building Sankaku Hiroba (2-6-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo). The venue is directly connected to Toei Oedo Line Tochomae Station, a 4-minute walk from Tokyo Metro Marunouchi Line Nishi-Shinjuku Station, and an 8-minute walk from Shinjuku Station (JR Lines and other lines).
Can I bring food and drinks into the venue?
We kindly ask that you refrain from bringing food or drinks into the venue. However, this does not apply to guests with food allergies or infants’ meals. Please note that eating and drinking are strictly prohibited inside B1F Sumitomo Hall (Live Stage).
Can I take photos or videos at the venue?
Photography and video recording are permitted in the 1F Main Area. However, please be considerate of other guests, as they may unintentionally appear in photos or videos. Depending on the situation, venue staff may ask you to stop recording. Please note that photography, video recording, and audio recording are strictly prohibited inside the Live Stage venue (B1F Sumitomo Hall).
Are pets allowed at the venue?
Pets are not permitted inside the venue, except for guide dogs, assistance dogs, and hearing assistance dogs.
Will the event be held in case of severe weather?
As the event will be held at an indoor venue, it is expected to proceed as scheduled in principle. However, the event may be canceled or the content may be changed due to natural disasters or other unavoidable circumstances. The latest updates will be announced on the official website and official social media channels.
Contact Us
atmoscon_info@atmos-tokyo.com
We will respond to inquiries by email within 5 business days.
Please note that inquiries by phone are not accepted.
HISTORY
"atmoscon" is a sneaker convention first held in Harajuku in
2016 by atmos, the Tokyo-born sneaker retailer known worldwide.
What started as a core event drawing just 600 attendees at vol.1
has since grown in scale, riding the rise of street culture and sneaker fandom.
Last year, atmos celebrated its 25th anniversary — and after a hiatus during the pandemic,
the convention made its long-awaited comeback, drawing its largest crowd yet.
Looking beyond sneakers,
atmoscon now embraces a wider range of culture, from music and food to sports and art,
charting a new course toward becoming Asia's premier culture convention.
GALLERY

