This brand envisions a parallel universe where basketball existed during Japan’s Sengoku (Warring States) period, unfolding across multiple domains including storytelling, design, character development, and fashion. Set in a fictional 16th century inspired by the cultural and historical landscapes of both Japan and the U.S., the narrative follows ninjas who strive for national unification—not with swords or shuriken, but with basketballs. Each ninja bears a new team logo and "Kamon" (family crest) inspired by the distinct history and characteristics of various Japanese regions, honing their skills daily to unite a divided Japan without bloodshed.

The creative direction and production are led by "NINJA BASKETBALL ANONYMOUS," a Japanese creative collective with extensive experience in Japan, the United States and especially basketball culture. The project is directed by Takaya Mitsunaga, whose work has been featured on numerous global platforms. The collective brings together a diverse group of world-class artists, art directors, designers, and photographers operating at the forefront of the international scene.